Partnerships

Hello eco-conscious readers! Did you know the very act of keeping our clothes fresh and clean might have a not-so-fresh impact on the environment? Laundry may seem innocuous, but its footprint is deeper and wider than many realise. Let's unravel the sudsy mystery. 1. Where Does the Water Go? Every time you run a wash, the water, combined with detergent residues, gets drained away. This "grey water" often ends up in our waterways, carrying with it microplastics, harmful chemicals, and other pollutants. Over time, this can devastate marine life and pollute our drinking sources. 2. Microfibers – The Tiny Pollutants Synthetic clothes release microfibers with every wash. These minute plastic fibres pass through water treatment plants and enter rivers and oceans. Microplastics are consumed by marine life, entering the food chain, which ultimately affects us too. 3. Chemical Overload Many detergents contain chemicals like phosphates, surfactants, and fragrances. Once these chemicals reach waterways, they can cause eutrophication, leading to reduced oxygen in the water, which harms aquatic life. What Can We Do? **1. Wash Less Frequently Not every clothing item needs to be washed after one use. Jeans, jackets, and sweaters, for example, can often be worn multiple times before needing a wash. This not only saves water but also extends the life of your clothes. **2. Choose Eco-friendly Detergents Opt for biodegradable and phosphate-free detergents . Brands with an eco-label usually have less environmental impact and are kinder to aquatic life. **3. Install a Microfiber Filter There are devices available that can be attached to washing machines to catch microfibers. Alternatively, consider using a washing bag designed to trap these fibres. **4. Cold Washes are Cool Using cold water for laundry reduces energy consumption. Most modern detergents are effective in cold water, ensuring your clothes still come out spotless. **5. Line Dry When Possible Skip the dryer to save energy. Sun and wind are nature's way of giving us fresh, dried laundry, minus the carbon footprint. **6. Opt for Natural Fibers When buying new clothes, consider natural fibres like cotton, wool, or silk, which shed fewer microfibers compared to synthetic alternatives. Laundry might be a weekly chore for many, but its environmental implications last far longer. By making conscious decisions, we can significantly reduce the negative impacts of our washing routines. Clean clothes shouldn't mean a dirtied planet! Remember: A sustainable future starts with the choices we make today. Happy eco-laundry! Love and sustainability Emma-Jane